Since the day we were founded, DueNorth / Sure Foot® has been a leader in the shoe products industry, and for over Thirty years we have continued to prove that great things come in small packages. Our products, inspired by necessity, simplicity and love for the outdoors, are all based on innovative concepts with a focus on superior design, function and value.

Since the Sure Foot® Non-Skid debuted in 1984, we’ve launched a stream of innovative products ranging from Specialty Adhesives to Winter Traction Aids. Whether it’s for the casual athlete, the demanding outdoor enthusiast or the progressive manufacturer, our products are designed to excel in a variety of elements for all-purpose and everyday use, and we take pride in our use of quality materials that deliver the best results.
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Headquartered in the Red River Valley of North Dakota, we have the ability to test our products in the most extreme weather conditions, and research what makes our customers feel comfortable and secure while using those products. Inspired by our surroundings and the needs of our customers, Sure Foot® is dedicated to continuing to bring innovative solutions and products to our customers and distributors worldwide.